kapoor

3 days ago

Influencers, credentials please: ASCI draws the line on advice

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.

Jan 30, 2025

Myntra’s ‘Fashion with caution’ turns heads—and trolleys

Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.

Oct 01, 2024

Myntra's BFF campaign triples down on fun, fashion and memes

The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.

Sep 20, 2024

ASCI joins ICAS in global push for responsible advertising

The initiative aims to set global advertising benchmarks, focusing on sustainability and ethical AI use, to protect consumers and shape responsible brand practices.

Aug 02, 2024

98% of top Indian apps use deceptive patterns: ASCI report

The survey uncovers the widespread use of dark patterns in popular Indian apps, highlighting concerns over user autonomy and ethical design practices.

Jul 15, 2024

Ranbir Kapoor strikes up a bromance with Oppo AI

The Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.