just do it
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Why do it, Nike? What makes a good brand logo?
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
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Nike flips the script: From action to intention
The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.
Nike celebrates 'crazy' female athletes
Watch the film conceptualised by Wieden & Kennedy Portland here
'Just do it' turns 30 with film featuring Colin Kaepernick, Serena Williams, Lebron James; president Trump reacts
Watch the film conceptualised by Wieden + Kennedy here
Nike's Kaepernick ad: Let's not get carried away
The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.
Nike shows a young Serena Williams preparing to fulfil 'crazy dream'
Watch the film conceptualised by Wieden + Kennedy Portland here
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