He was with the agency for 19 years
Mudra Group has recently announced the promotion of Arijit Ray (pictured) to the post of president at Mudra West. Arijit was earlier the executive vice president and head of Mudra west. Commenting on his elevation, Arijit Ray, president- Mudra west said, “The challenge was to move a fairly stable operation to the next level and it really has been a very stimulating journey so far at Mudra West. We’ve been successful in capturing many good business wins during the last year, along with several ABBYs, EFFIEs and even the INMA in New York.
Ajay Naqvi has joined Mudra India to head the agency's North and East unit. He will join as EVP and head of Mudra North and East. Prior to this, Naqvi was the national business head for Airtel at Rediffusion Y&R.
In the last issue, we did an All About on the Mudra Group which served to confuse more than simplify. Campaign India’s Bindu Nair Maitra spent considerable time to understand the group’s various entities and all that they stood for, how they meshed into each other and how they added value to each other — and how the sum of the parts added up to more than the individual offerings of the fast growing group
Mudra Chennai has named Joydeep Dasgupta (pictured) as its new head. In his new role, Dasgupta will focus on inorganic growth, talent management and the creative productBefore this, Dasgupta was VP at Mudra Mumbai and handled brands such as Union Bank, Bank of Baroda and Future Group. Dasgupta has over 14 years of experience in the industry. He has worked for agencies such as Advertising Avenues and JWT. He has worked on brands including LIC, Onida, Philips, Reliance Infocomm, Godrej, Sunsilk, HSBC, State Bank of India, Kinetic scooters and Air India.
Mudra has appointed Arijit Ray as executive vice president and head of Mudra Mumbai. Ray comes from Saatchi & Saatchi Mumbai where he was working as executive vice president.Ray started his career in 1990. He has worked with agencies like Rediffusion DY&R, McCann Erickson and O&M. He has handled clients like Canon, Singer, GPI, United Airlines, Ericsson, AirTel, Nestle (Nescafe), Gillette, Coke (Fanta and Kinley), Reliance Infocom and Mahindra Renault Logan.
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