josy paul
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World Gold Council reframes jewellery for everyday identity
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.
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Beyond Cannes: Why creativity needs unlearning, not just Lions
Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.
How BBDO plans to rewrite the rules of creativity with ‘Do Big Things’
With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns that drives cultural and business impact.
Josy Paul to lead SDG Lions Jury at Cannes 2025
The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development Goals (SDG) Lions category at the Cannes festival.
24 hours with… Josy Paul
BBDO India's chairperson and chief creative midwife takes us through what a day in his life looks like
WhatsApp delivers a musical warning against online payment scams
Watch the film conceptualised by BBDO India here
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