john hunt

Sep 18, 2009

The idea redefines the medium: TBWA’s John Hunt

“Chase the idea and forget the media schedule”.That was the advice John Hunt, worldwide creative director, TBWA had for industry folks in the room. “The way we talk about our business has been reset by the global economic scenario,” he said, adding, “This is the best time to be a creative person because your playground is so much larger than before.”