He was CSO prior
We asked three in-market experts for their take on the prospects for local versus global brands in India.
Watch the ad film conceptualised by McCann Erickson here
Industry practitioners say pricing is not a factor when it comes to health conscious consumer choices
Dabas promoted as CSO; Kishore will national head planning of Truth Central; Kapoor named VP and GM for MRM McCann India
VIP Industries’ Sudip Ghose and McCann Erickson’s Jitender Dabas discuss pros and cons of the celebrity tie up
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