jiostar
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JioStar elevates 'Jeeto Dhan Dhana Dhan' with private jet prize
It has upgraded the contest with a new private jet experience for fans during South Africa’s tour of India.
Cross-screen analysis reveals major incremental reach for sports advertisers
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
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JioStar appoints David Zakkam as SVP and head of analytics and data strategy
He will work closely with business, marketing, content, advertising, engineering, and product teams to enhance consumer and business value through data-driven decision-making.
CTV moves in: JioStar plots the big-screen play
JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes converge.
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JioStar launches influencer marketing platform JioStarverse
The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.
JioStar helps advertisers to balance reach with performance, optimising every rupee: Ishan Chatterjee
While IPL 2025’s scale is undeniable, JioStar’s focus is on deeper engagement, delivering richer, more immersive experiences for both viewers and advertisers, says its chief business officer.
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