Q&A with Rajesh Iyer, marketing head, Colors, on plans to promote season six of dance reality show Jhalak Dikhla Jaa
Chooses reach over activation for mass reality show; zooms in on 30 cities and towns in Hindi speaking markets
Sony Entertainment Television used to telecast the show earlier
Sony Entertainment Television (SET) has launched new shows as part of the channel's programming line-up. The GEC has announced the third season of the reality dance show Jhalak Dikhla Jaa, and a mini-series, titled 'Specials@10'.
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