jewellery

Sep 23, 2025

Romance, rings and a remix: Indriya flips the script

Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.

Sep 17, 2025

World Gold Council reframes jewellery for everyday identity

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.

Jun 04, 2025

For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.

Feb 10, 2025

Zoya’s ‘Reborn’ ditches clichés, embraces feminine awakening

Jewellery ads often recycle the same tropes— ‘Reborn’ shatters them, celebrating self-discovery as the ultimate luxury.

Jan 10, 2025

De Beers and GJEPC partner to promote natural diamonds

The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to improve how retailers engage with buyers.

Sep 02, 2024

CaratLane’s #WearYourWins celebrates small triumphs with big impact

INSIDE THE AD: By shifting focus from flashy baubles to meaningful storytelling, the jewellery brand’s campaign, crafted by BBH India, aims to empower women by celebrating everyday victories.