jewellery
When the son walks his mother down the aisle
Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.
When permanence meets product placement
Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.
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IAGES launches #PehlaCheckIAGES campaign to guide responsible gold buying
The national initiative encourages consumers to verify accreditation before making gold purchases.
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Natural diamonds get a manifestation-themed reboot
De Beers’ ‘Love From Universe’ recasts natural diamonds as intention-driven symbols for a generation leaning into self-expression, slow ambition and personal meaning.
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Manasi Parekh features in Malabar Gold & Diamonds’ new bridal campaign
National Award-winning actor is the Gujarat face of the brand's latest ‘Brides of India’ edition.
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Kisna highlights everyday moments in new campaign featuring Shahid and Mira Kapoor
KISNA Diamond and Gold Jewellery has launched a new 360-degree campaign with Shahid Kapoor and Mira Rajput Kapoor, celebrating jewellery in everyday life.
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