jewellery
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Romance, rings and a remix: Indriya flips the script
Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.
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World Gold Council reframes jewellery for everyday identity
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.
For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3
If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.
Zoya’s ‘Reborn’ ditches clichés, embraces feminine awakening
Jewellery ads often recycle the same tropes— ‘Reborn’ shatters them, celebrating self-discovery as the ultimate luxury.
De Beers and GJEPC partner to promote natural diamonds
The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to improve how retailers engage with buyers.
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CaratLane’s #WearYourWins celebrates small triumphs with big impact
INSIDE THE AD: By shifting focus from flashy baubles to meaningful storytelling, the jewellery brand’s campaign, crafted by BBH India, aims to empower women by celebrating everyday victories.
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