Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.
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Tracey Barber on the strategic power of saying no
Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.
Tamina Plum to join WPP Media to drive its global client portfolio
Prior to this, Plum spent 21 years at Publicis Media, last serving as chief growth and operating officer for Starcom Worldwide.
Zoom names PMG global media AOR
The independent agency will establish a cross-functional team to work with Zoom.
Google, IAS bust AI ad fraud scheme infecting 25 million devices globally
Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.
Chinese Wok consolidates creative and media with Havas
The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.
India’s shopping journey is moving to WhatsApp: Study
According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.
India AI Impact Summit shifts talk to margins
As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?
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