In the news: Adlift, Dentsu Aegis, Jaguar, LaLiga, Mirum, Myntra, UFO Moviez, Wavemaker
Consumer generated content, or CGC, is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word of mouth recommendations
Announces overhaul of marketing leadership, as it looks to "maximise" growth opportunities in key markets.
SPARK44, an international communications agency that's part-owned by Jaguar Land Rover, has developed the campaign
Ford’s recent sale of its Jaguar and Land Rover brands to India’s Tata Motors for US$2.3 billion earlier this year raised more than a few shocked eyebrows.While some analysts looked on with incredulity at how Ford cashed out for half of what it paid for the British luxury marque in 1990, others saw good business sense Founded in 1922 by motor enthusiasts, Jaguar cars were built with premium motor parts and a stylish look that soon caught the eye of motor sport enthusiasts who were drawn to the saloon’s luxurious features.
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