iwd
IWD campaigns that sparked the right conversations
As our dedicated International Women's Day coverage draws to a close, we celebrate the campaigns that drove change this Women's Day through bold statements and thought-provoking narratives that challenge the status quo
Ladies, lip service and the art of being ludicrous
Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg
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Brand power in tackling Asia's gender divide and rewriting the story of equality
Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy
What it's like being a woman in adtech
Campaign's anonymous survey of senior women in adtech paints a bleak picture of a Mad Man-era 'boys club' culture, workplace harassment, and the struggle towards C-suite leadership.
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