ipl 2025
Campaigns go full throttle as the IPL final closes in
With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.
The power of soft PR: IPL 2025 shows the way
A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star Squared PR’s senior account director.
The IPL brand saga: Demonstrating India’s rising soft power
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head of product at HashFame.
From pitches to sixes: Brands launch ad blitz for IPL 2025
As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.
JioStar helps advertisers to balance reach with performance, optimising every rupee: Ishan Chatterjee
While IPL 2025’s scale is undeniable, JioStar’s focus is on deeper engagement, delivering richer, more immersive experiences for both viewers and advertisers, says its chief business officer.
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