ipg

Jun 25, 2024

Driven by digital boom, Indian ad industry poised to hit Rs 1.2 trillion in 2024

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.

Apr 25, 2024

IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%

Group is forecasting 1-2% organic growth over course of 2024.

Apr 22, 2024

Why McCann’s global chief creative wants more work from an ‘open kitchen’

Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.

Apr 01, 2024

Pfizer moves creative from IPG to Publicis after just 10 months

Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.

Feb 09, 2024

IPG declines in 2023, targets flat 2024 as last year’s challenges continue

Asia-Pacific led Q4 revenue declines due to dips in China and Japan. CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year

Jan 17, 2024

Amazon layoffs to impact agencies in APAC

Amazon's plans to move from original productions on Prime Video to licensing is set to impact its relationship with IPG Mediabrands in APAC