ipg
Are the 'big six' holding companies at risk of becoming obsolete?
Iain Jacob predicted that a new breed of creativity and entrepreneurialism could thwart attempts by the "big six" to reinvent themselves.
IPG records 8.9% growth in total revenue
Group CEO Michael Roth cites importance of agency brands to the company's results.
Interpublic challenges rivals with 5.5% organic growth
Shares climb, although performance expected to moderate in 2019.
Every major holding company calls on Gen Z to carry out 2 billion tiny acts to change the world
Dentsu, Havas, IPG, Omnicom, Publicis and WPP have teamed up with Google for Common Ground's new "Little x Little" campaign.
Lego awards global media to Initiative
The IPG Mediabrands agency takes over from Dentsu Aegis Network’s Carat in Europe and Asia and Publicis Groupe’s Starcom in the US.
'Don't chase the numbers. Go micro,' says IPG's Terry Peigh
In a conversation with Campaign India, Terry Peigh, senior vice president and managing director at Interpublic Group gives useful tips on what companies should do while engaging with influencers
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