FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.
Shares climb, although performance expected to moderate in 2019.
We ask industry leaders for a surprising moment from 2018 and a prediction for 2019
Former CEO Jim Elms named chairman of Initiative and MD, Interpublic
As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them
Publicis Groupe has denied a report that it had been working with a group of banks on a $6bn ($3.8bn) bid for Interpublic (IPG), which would put it ahead of Omnicom as the world's second-largest advertising group.
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