WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.
LATEST
Oscars roundup: Watch cinematic spots from Disney, Panera, Coinbase and more
Brands celebrated the film industry’s biggest night by creating some award-worthy spots of their own.
Cheil SWA elevates Kumar Awanish to group CCO
In his expanded remit, Awanish will steer the agency toward becoming an AI-first organisation.
Audi India appoints Wondrlab as brand communications partner
The win follows a rigorous multi-agency pitch across various networks.
Sleep awareness rises; action still missing
World Sleep Day campaigns frame rest against India’s ambition and hustle, spotlighting how economic progress and chronic sleep loss now coexist.
India holds third spot in WARC Media 100
Mindshare Mumbai’s ‘Beauty Test Stops With Me’ for Dove tops global campaign rankings, signalling India’s rising influence in media-led creativity.
MiQ sharpens India push as Sigma enters programmatic workflows
Sigma’s India rollout follows its global debut in June 2025, aiming to simplify fragmented programmatic buying through data integration and AI-driven planning efficiency.
THE WORK
