intelligence
Coca-Cola reignites AI ad debate with new holiday campaign
A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.
WPP CEO Cindy Rose: All employees must become 'AI superusers'
Rose is 'charismatic' and has made a 'positive first impression', according to one WPP exec.
From billable hours to billion-dollar IP: Agencies face AI reckoning
As AI reshapes industries, agencies must pivot from selling time to building proprietary assets—before disruption makes their model obsolete.
Brands hitch a ride on Rath Yatra's AI bandwagon
From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.
Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)
WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start marketing itself
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Microsoft to retire Xandr DSP in favour of an AI-powered future
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
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