intelligence
ChatGPT goes desi: Aspiration, accents and AI ambition
OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.
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Luma AI secures $900 million to advance multimodal intelligence
Luma AI has raised significant new capital and secured large-scale compute access in Saudi Arabia to accelerate its multimodal AGI roadmap.
Coca-Cola reignites AI ad debate with new holiday campaign
A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.
WPP CEO Cindy Rose: All employees must become 'AI superusers'
Rose is 'charismatic' and has made a 'positive first impression', according to one WPP exec.
From billable hours to billion-dollar IP: Agencies face AI reckoning
As AI reshapes industries, agencies must pivot from selling time to building proprietary assets—before disruption makes their model obsolete.
Brands hitch a ride on Rath Yatra's AI bandwagon
From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.
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