integral ad science
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Oct 08, 2025
Brand suitability is key: IAS on AI's role in verification that cuts ad waste
Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
Aug 11, 2021
IAS acquires CTV platform Publica for $220 million
IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices
Feb 25, 2020
Active ad fraud scheme 404bot is targeting Ads.txt vulnerabilities
The industry's key weapon against ad fraud has been compromised, allowing fraudsters to exploit Ads.txt files and siphon off millions of ad dollars, according to Integral Ad Science.
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