Feb 10, 2014

How digital’s game-changing effect made marketing better than the product

Thanks to ‘digital’ it is now possible for brand owners to create marketing that is both more useful, and more valued than the host product says the author

May 10, 2013

‘A social mission makes it more infectious and invites others’: FAME 2013

Excerpts from a panel featuring Leigh Reyes, CCO, Lowe Philippines, Samir Singh of Unilever and Efren Penaflorida Jr. of Dynamic Teen Company