inclusivity
Rainbow-washing or real allyship? Brands face a pride reckoning
In the era of scrutiny and cancel culture, Pride campaigns can't rely on rainbow logos and hashtags—authentic allyship demands year-round creative accountability.
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Cheques, challenges and change: Why VC still misses the mark
At Cannes Lions, a panel on health equity spotlighted why 2% VC funding for women isn’t just outdated—it’s bad business.
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When hands do the talking, the message hits home
A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.
Brands add colour, meaning, and impact to Holi 2025 campaigns
This year, brands are celebrating Holi by infusing joy, nostalgia, and purpose into their campaigns while promoting inclusivity, consent, and kindness.
Brands let women do the talking this International Women's Day
These campaigns transcend brand promotions, and aim to stimulate essential dialogues on gender neutrality, inclusivity, and equality.
Brands celebrate Republic Day with campaigns capturing unity, freedom, and progress
Republic Day campaigns by brands portray the country’s diverse culture, progress, and core values through a play of creativity and technology.
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