imrb
‘People are not buying Patanjali because of its price’
Highlights from a IMRB Kantar Worldpanel discussion on consumer trends from 2015 and the year ahead
TAM and IMRB launch 'TeleWeb Audience Measurement'
Viewership data across screens from six metros to be made released monthly
‘We never believed in biting more than we could chew’
Q&A with Piruz Khambatta, chairman and managing director, Rasna, on the brand’s foray into RTD beverages with Ju-C
Tata Sky ropes in Kantar Media for subscriber viewership measurement
IMRB on board to manage opt-in panel; Data to be collected directly from DTH provider’s set top boxes
Mobile internet users to double by March'14: report
Mobile net users spend 40 pc of their bill on internet, says a report by IAMAI and IMRB
Digital advertising is expected to reach INR 4,391-crores by March 2013: IAMAI
According to the report, the digital market is currently pegged at Rs 2,851-crores
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