Jul 15, 2016

‘People are not buying Patanjali because of its price’

Highlights from a IMRB Kantar Worldpanel discussion on consumer trends from 2015 and the year ahead

Oct 14, 2015

TAM and IMRB launch 'TeleWeb Audience Measurement'

Viewership data across screens from six metros to be made released monthly

May 02, 2013

‘We never believed in biting more than we could chew’

Q&A with Piruz Khambatta, chairman and managing director, Rasna, on the brand’s foray into RTD beverages with Ju-C

Apr 23, 2013

Tata Sky ropes in Kantar Media for subscriber viewership measurement

IMRB on board to manage opt-in panel; Data to be collected directly from DTH provider’s set top boxes

Jan 04, 2013

Mobile internet users to double by March'14: report

Mobile net users spend 40 pc of their bill on internet, says a report by IAMAI and IMRB

Apr 12, 2012

Digital advertising is expected to reach INR 4,391-crores by March 2013: IAMAI

According to the report, the digital market is currently pegged at Rs 2,851-crores