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Raja Rajamannar at Cannes Lions 2026

Budget isn’t king: Raja Rajamannar on why he slashed his traditional ad spend by 70%

Shifting ad dollars to experiential helped carry Mastercard from 87th to 12th in the Kantar BrandZ rankings. Dubai chocolate makes the case, at the opposite end of the spectrum, that great marketing travels the world on a shoestring.

With mPulse’s launch, mFilterIt uses AI to shift from campaign automation to campaign orchestration

It can manage campaign briefing, planning, setup, approvals, optimisation, reporting and campaign launches within one connected operating environment.

George Manas, chief growth and solutions officer at Omnicom Media

Marketing's next big shift is already underway

George Manas, chief growth and solutions officer at Omnicom Media, explains why AI-driven discovery, connected capabilities and creative differentiation will define the next generation of marketing.

Reliance Broadcast bets on convergence with One Big World

It expands beyond radio, combining BIG FM, digital, news, DOOH and live experiences into an AI-powered media ecosystem aimed at advertisers seeking integrated reach.

Beyond cost centres: Why GCCs are investing in influence

As India's GCCs move up the value chain, a new course argues that communication, change management and employer branding are becoming strategic differentiators.

Indian agencies secure five Golds at Montreux Festival 2026

Tribes, BC Web Wise, Tree Design, Mathrubhumi and Young & Hungry lead India's tally with five Golds and seven Finalist honours.

Meta removes controversial AI feature within days of launch

Meta removes controversial AI feature within four days of launch

The feature was met with near-immediate backlash over its opt-out policy, forcing Meta to say it ‘missed the mark’.

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Packaging becomes the message and the messenger...

Mother Dairy uses World Environment Day to spotlight degradable packaging...

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