icc
2025 Review: Will India’s women sports icons stay brand heroes beyond the trophy?
The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.
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AB InBev becomes official beer partner for ICC global tournaments
The ICC has announced a global partnership with AB InBev, bringing beer category sponsorship to all major tournaments from 2026.
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ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
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Brands need to go beyond the boundary
To challenge inequity in women’s sports, brands need to act as cultural allies and reframe the narrative.
ICC World Cup: Where does women’s cricket stand after historic win?
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
India's athlete endorsements touch INR 1,224 crores in 2024: Report
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
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