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India's athlete endorsements touch INR 1,224 crores in 2024: Report
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
Coca-Cola extends partnership with ICC for eight years
The beverage brand aims to amplify its global cricket experiences by continuing an association that began in 2019
Let your cricket do the talking; brand associations will follow: Brett Lee
Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...
After associating with team India, Byju's becomes ICC's global partner
The edtech company will be a global partner till 2023
Weekend Wrap: 24 May
In the news: Arm Worldwide, Fujifilm, Network18, Network Advertising, Only, Uber
Coca-Cola partners with the ICC
Deal sees the end of PepsiCo's association with the Cricket World Cup
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