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Brands need to go beyond the boundary
To challenge inequity in women’s sports, brands need to act as cultural allies and reframe the narrative.
ICC World Cup: Where does women’s cricket stand after historic win?
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
India's athlete endorsements touch INR 1,224 crores in 2024: Report
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
Coca-Cola extends partnership with ICC for eight years
The beverage brand aims to amplify its global cricket experiences by continuing an association that began in 2019
Let your cricket do the talking; brand associations will follow: Brett Lee
Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...
After associating with team India, Byju's becomes ICC's global partner
The edtech company will be a global partner till 2023
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