Dec 26, 2023

Coca-Cola extends partnership with ICC for eight years

The beverage brand aims to amplify its global cricket experiences by continuing an association that began in 2019

Oct 28, 2021

Let your cricket do the talking; brand associations will follow: Brett Lee

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

Feb 08, 2021

After associating with team India, Byju's becomes ICC's global partner

The edtech company will be a global partner till 2023

May 23, 2019

Weekend Wrap: 24 May

In the news: Arm Worldwide, Fujifilm, Network18, Network Advertising, Only, Uber

Jan 31, 2019

Coca-Cola partners with the ICC

Deal sees the end of PepsiCo's association with the Cricket World Cup

Jan 15, 2019

Manu Sawhney to be ICC's next CEO

To work alongside David Richardson from February to July before he takes over the reins