Anisha Iyer, CEO, OMD India, says Indian entries at Cannes Lions have matured, moving beyond social good to mainstream campaigns with smarter, more nuanced packaging.
LATEST
The Ferrari Luce makes too much sense and that’s the problem
Ferrari has built its brand on a very specific set of sensory cues. Could a deviation from those cues prove to be its smartest bet yet?
Beyond wind: Suzlon decides the time is right to rewrite its story
In its second act, the multinational renewable energy solutions provider is rebuilding its brand positioning, following a turbulent history.
Cindy Rose interview to kick off agenda for Campaign House at Cannes
The WPP CEO is the opening speaker on Campaign’s programme of editorial and partner events that runs at Canopy by Hilton Cannes.
Apple ad shows people shaking off ‘chrome trackers’ with Safari
The work, created by TBWA\Media Arts Lab, aims to highlight the browser’s privacy features.
Havas Media Network India appoints Tabassum Modi as chief content officer and head of Havas Play India
She joins from Omnicom Media Group.
Nike rewrites playbook with 2026 World Cup campaign
Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.
Pitch update: Coca-Cola, L’Oréal, Burger King, and more
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
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