hide n seek

Mar 10, 2010

Parle Products signs Digital Law & Kenneth

Parle Products has appointed Digital Law & Kenneth as its digital marketing agency.

Jul 24, 2008

Hide n Seek banks on temptation again

Parle’s Hide n Seek has launched a new TV campaign featuring brand ambassador Hrithik Roshan. Hide n Seek’s communication has been based on the platform of temptation and its tagline Tasty Itna Ki Dil Aa Jaye attempts to communicate the idea that Hide n Seek could be the starting point of a romance. This time around, it was decided that the creative would give a different twist to the idea of enjoyment, from the earlier TVC which featured Hrithik on the dancefloor.