LMG will handle media buying and DDB Mudra Max will handle media planning
DDB Mudra has come up with a new campaign for Henkel India's detergent, Henko Stain Champion, after it recently enlisted actor Irrfan Khan as its brand ambassador. The first TVC of the ‘Safayi ka Nazariya badlo’ ( change your perception on cleaning ) campaign features Khan. The actor will be seen in a series of ads as a part of the new campaign where he approaches shoppers in super markets across the country and convinces them to change their perception on cleaning as new Henko not only cleans but also removes germs.
Henkel India has roped in Bipasha Basu as brand ambassador for its recently launched deodorant range, Fa Men Xtreme. This is Henkel India's first foray into the male grooming segment. As part of the agreement, Basu will feature in all Fa Men Xtreme commercials. The creative agency that handles the business is Mudra. An advertising campaign featuring Basu is expected to be on air in a few weeks.
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