health insurance
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Breaking the ‘limit mein’ mindset
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
The CMO's MO: Insurers must create a culture of care by replacing fear with empathy—Plum's Shreyas Achar
From changing mindsets about preventive care to leveraging gen AI, Plum's CMO shares insights on the challenges, opportunities, and strategies shaping the future of his brand.
Max Bupa presses the need for a health insurance that works everyday
Watch the ad film conceptualised by Contract Advertising here
Policybazaar throws benefits of health insurance, with morality
Watch the film conceptualised by the brand's in house team here
Chola MS' introduces 'Chinnappa' to list choices
Watch the ad film conceptualised by Interface Communications (Chennai) here
Cigna TTK uses subtle humour to underline importance of health insurance, in illness and wellness
Watch the TVC conceptualised by TBWA here
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