hansa research
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IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
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Hansa Research responds to Mumbai Police accusations
The company has filed a rejoinder in response to Mumbai Police, stating that it 'contains nothing but few denials and unsubstantiated, vague and superficial allegations'
Hansa, Republic respond to accusations of illegal payments
Hansa states that the last time it bought advertising space from Republic TV was in 2018
Hansa Research files a suit against Republic TV
Republic TV referred to a 'Hansa report' on broadcast without seeking permission from the agency
Hansa Research, Republic TV respond to Mumbai Police's TRP investigations
Hansa Research states that the agency had fired the employee who had engaged in the wrongdoing while Republic TV is filing a criminal defamation case against Mumbai Police's Param Bir Singh
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