Moves from Nielsen Media
The company has filed a rejoinder in response to Mumbai Police, stating that it 'contains nothing but few denials and unsubstantiated, vague and superficial allegations'
Hansa states that the last time it bought advertising space from Republic TV was in 2018
Republic TV referred to a 'Hansa report' on broadcast without seeking permission from the agency
Hansa Research states that the agency had fired the employee who had engaged in the wrongdoing while Republic TV is filing a criminal defamation case against Mumbai Police's Param Bir Singh
IPLomania will measure the returns on the advertising investments in terms of the recall of brands/ads
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