hansa research
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Hansa Research rolls out digital video ad impact measurement service
The independent subscription-based study will evaluate advertising effectiveness across major digital video platforms.
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IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
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Hansa Research responds to Mumbai Police accusations
The company has filed a rejoinder in response to Mumbai Police, stating that it 'contains nothing but few denials and unsubstantiated, vague and superficial allegations'
Hansa, Republic respond to accusations of illegal payments
Hansa states that the last time it bought advertising space from Republic TV was in 2018
Hansa Research files a suit against Republic TV
Republic TV referred to a 'Hansa report' on broadcast without seeking permission from the agency
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