WPP Media South Asia’s managing director - content, sports and entertainment, notes that sports remains advertising’s last reliable appointment-viewing engine delivering guaranteed, mass simultaneous audiences.
LATEST
Roblox India appoints Sunil Rao as MD
Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business development across the Asia-Pacific region.
AI turns CMOs into chief growth officers: Forrester
Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.
Omnicom Q1 earnings climb 12% following IPG acquisition
Integrated media contributed to 51.5% of the total revenue for its core operations, followed by advertising (16.8%), PR (11.7%), experiential and other (10.4%), and health (9.5%).
Gen Z and the credibility threshold
As consumers and employees become one audience, organisations must deliver authenticity and cultural alignment across every touchpoint.
AI isn’t just transforming marketers, but consumers too
Paul D’Arcy, CMO, Moloco, decodes how AI is reshaping consumer habits and what marketers must do to stay ahead in a rapidly evolving landscape.
The Diet Coke frenzy: Communications magic or collective craving?
Despite shortages and social chatter, loyalists aren’t switching brands. This highlights how habit, identity and cultural cachet now intersect.
The Meta and Google ruling isn't just an online safety story – it's an advertising one
Spending on social media platforms is funding harm inflicted on audiences.
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