Jan 18, 2011

Mindshare India: 5 areas Media Agencies should focus on in 2011

R Gowthaman, leader, South Asia, Mindshare, has seen media independents from the time the phrase was born in India. Here, he shares with readers, his areas of focus for 2011

Dec 08, 2010

Colors jumps, but STAR Plus stays ahead

All other leading GECs slip

Nov 03, 2010

Spectacular Diwali for STAR Plus

Colors rises, Sony slides

Sep 22, 2010

STAR Plus holds on to top slot in Hindi GEC ratings

Notches 378 GRPs, Colors falls to 256

Aug 04, 2010

STAR zooms, Colors in second spot

STAR Plus jumped to 365 GRPs in Week 31 (TAM, CS4+, HSM) from 323 GRPs in the previous week to stay on top of the GEC stakes. Colors dipped to 289 GRPs from 312 GRPs.Sony jumped an astonishing 108 GRPs to 270 GRPs on the back of big deliveries on their Hindi feature films. Zee was steady at 227 GRPs.SAB stayed ahead of Imagine, with 89 GRPs compared to Imagine's 74 GRPs

Jul 14, 2010

Star rules, Zee in second place

STAR Plus continued to lead the GEC race with 342 GRPs, while Zee jumped to 265. Colors was at 255.Sony was at 147, while SAB stayed ahead of Imagine. SAB was at 101 and Imagine at 92.