groupm

May 20, 2025

Why has GroupM lost its way for so long? The buck stops with WPP

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

May 15, 2025

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

May 08, 2025

History of GroupM 2003-2025: The world's largest media investment arm

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

May 07, 2025

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.

Apr 04, 2025

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Mar 20, 2025

CCI raids raise questions on advertising ethics in India

The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.