groupm

Feb 13, 2024

Indian AdEx to grow by 10.2% in 2024 to reach INR 1,55,386 crore: GroupM

GroupM's TYNY report suggests global ad revenue will reach USD 936 billion and grow by 5.3%

Nov 16, 2023

Group M to shift agencies to country-level profit and loss model from 2024

Global CEO Christian Juhl confirmed the move this week

Oct 21, 2023

Major WPP executives understood to be detained in Shanghai, GroupM office raided

The latest detainments come as China continues to crack down on foreign companies’ conduct in light of evolving data, security and corruption laws

Jul 20, 2022

GroupM launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint

Jun 01, 2022

70% of all internet users to make transactions by 2025: Report

GroupM and Wunderman Thompson in partnership with Amazon Ads have released a guide for building content strategies for the touchpoints in e-commerce networks

Apr 05, 2022

GroupM launches Finecast in India

Will enable advertisers to show different ads to different households watching the same TV program