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GroupM launches Finecast in India
Will enable advertisers to show different ads to different households watching the same TV program
Essence gets Bharati Joshi, Kunal Danda and Vinish Mathews
Joshi will lead the agency's product offering, Danda to lead its Mumbai office, and Mathews will head the Google partnership
GroupM hands MA Parthasarathy and Amin Lakhani new roles
Parthasarathy has been appointed as chief strategy officer of GroupM South Asia, while Lakhani is now chief executive officer, Mindshare South Asia
MediaCom announces Apac CEO
The agency's Greater China CEO, Rupert McPetrie, will take on an expanded role leading the entire region as longtime leader Mark Heap moves to Mindshare Emea
Essence names Tim Irwin as new global COO
Irwin previously led EMEA for the agency and will be succeeded by Ryan Storrar
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