groupm
Bisleri recasts hydration as lifestyle in a fragmented market
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
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Indie agencies rewrite the media playbook in APAC
COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.
Why has GroupM lost its way for so long? The buck stops with WPP
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
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WPP Media: How did one of the world’s biggest comms companies mess up the messaging?
Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.
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History of GroupM 2003-2025: The world's largest media investment arm
Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
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GroupM to merge agency brands into single P&L
WPP to 'sunset' agency specific job titles in the shake-up.
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