Havas Creative India enters Cannes with two precision plays: one hijacked cricket chatter in real time, the other turned electoral ink into front-page civic media.
LATEST
World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and more
With a month left until kickoff, here are all the brands celebrating the World Cup so far.
ASCI releases draft guidelines for responsible labelling of AI-generated content in advertising
The guidelines are aligned with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules (2026) to ensure transparency.
Wondrlab launches ‘WondrBridge’ to build AI-led micro GCCs; commits $100M over 3 years
The launch comes as India's GCC market is likely to reach $100–110 billion by 2030.
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.
A 97-gram shoe carries a heavier brand lesson
Sabastian Sawe’s London Marathon win validated years of adidas engineering work, showing substance still matters more than spectacle-led branding.
Motherhood, retold through memory and ritual
From lullabies to lunchbox phrases, brands mined nostalgia and domestic rituals to frame motherhood through everyday emotional labour.
Heineken concludes global media, creative and production review
Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.
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