great brands

Opinion: Don't be a bling brand
Sep 11, 2019
Ashwini Pable

Opinion: Don't be a bling brand

The author talks about what differentiates a great brand from a bling brand.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Is KFC set to part with Ogilvy India?

1 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

2 Reckitt Benckiser puts Durex creative duties up for pitch

IndiGo Airlines opts for online creative pitch

3 IndiGo Airlines opts for online creative pitch

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Over 70% of brands are investing in influencer marketing in India, says new EY report

5 Over 70% of brands are investing in influencer marketing in India, says new EY report

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

7 Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

MediaMonks India sees more senior leaders exit

8 MediaMonks India sees more senior leaders exit

Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

9 Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers

10 The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers