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Godrej Capital’s Aarohi film asks the questions women already face
Real women replace scripted narratives in its latest campaign, tackling the everyday biases that female entrepreneurs confront—both in boardrooms and bank loans.
Godrej unveils brand refresh with INR 1,500 crore marketing blitz
Its first rebranding exercise since 2008 follows the recent family-led restructuring, which split the conglomerate's businesses under fresh leadership.
The CMO's MO: Godrej Capital’s Nalin Jain on revamping marketing to hit new highs
The chief marketing officer discusses how the financial services company is boosting its brand visibility with a savvy mix of online and offline tactics—making its name the one everyone knows.
Chennai emerges as India's leading city of ‘serial binge-watchers’: Godrej Interio’s HomeScapes study
Hyderabad follows closely with 34% respondents identifying themselves as binge-watchers at home.
Give brand managers a 5% marketing budget to explore trends like awards, sustainability, and digital: Sudhir Sitapati
Sudhir Sitapati, managing director and CEO, Godrej Consumer Products, provided insights into effectively marketing advertising as an industry and connected it to value creation by outlining a comprehensive blueprint
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