global study
Ipsos study shows nostalgia outweighs optimism for 2025
Indian respondents in the Ipsos global study often referenced values and narratives passed down through generations, portraying earlier decades as more community-oriented and harmonious.
India to grow 10.5% in 2010: ZO study
In a global study released by ZenithOptimedia recently, India’s advertising industry is expected to grow at a healthy 10.5% in 2010, primarily owning to its GDP growing faster-than-expected and its equity markets getting back on track. “We are optimistic about 2010 and India is sure to be one of the major drivers of global growth in the coming years,” said Satyajit Sen, CEO, ZenithOptimedia. According to the study, India will grow at 11.4% and 11.8% in 2011 and 2012 respectively.
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