Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
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The CFO is in the room today. That's a good thing.
The gap between what communications teams produce and what finance teams can verify is not a creative problem. It is a language problem. And it is entirely solvable.
Hakuhodo India Group appoints Jayanto Banerjee and Naoto Takahashi as co-managing directors
They will succeed Kosuke Kataoka, who after 16 years in India, returns to Hakuhodo Japan to take on new global responsibilities.
Can brands afford creativity’s slow burn?
As clients chase quarterly sales, Madison World’s chairman Sam Balsara argues that agencies must still defend brand-building or risk weakening long-term growth.
Jim Stengel named the inaugural Cannes Lions Laureate for Marketing
The award is a new honour recognising individuals whose vision, influence, and contribution have advanced the role of creative marketing as a driver of business growth.
Publicis calls on agency groups to stop making 'wrong promises' in pitches
French holdco warns of “a race to the bottom,” ahead of Cannes Lions festival next week.
Ndidi Oteh: Lean into meaningful change or risk losing relevancy very quickly
Ahead of Cannes Lions 2026, Campaign is asking senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
WPP predicts generative search will be the fastest channel to reach $100 billion
It also predicted that ad revenue would grow 8.9% in 2026 to reach $1.3 trillion.
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