The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing
The author explains how brands can revoke nostalgia to revive brands
Watch the film conceptualised by Grey Group India here
Watch the campaign conceptualised by Leo Burnett India here
Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?
Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.
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