gillette

Sep 16, 2021

Dave Trott's blog: The letter of the law, not the spirit of the law

The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing

Nov 07, 2019

Marketing chronicles: 'Gabbar ki asli pasand'

The author explains how brands can revoke nostalgia to revive brands

Sep 18, 2019

Gillette sings a tune to those afraid of shaving

Watch the film conceptualised by Grey Group India here

May 14, 2019

P&G brings the school to a 75-year-old student

Watch the campaign conceptualised by Leo Burnett India here

Apr 23, 2019

Opinion: How masculine can a masculine brand be?

Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?

Feb 21, 2019

Mark Pritchard on Gillette: Necessary to have a hard conversation

Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.