Watch the campaign conceptualised by Leo Burnett India here
Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?
Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.
The second part of a weekly section on brand chatter in the social space
A weekly section on brand chatter in the social space
P&G grooming brand calls on men to up their game in new film from Grey New York.
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