geo
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4 hours ago
52% brands find hallucinated capabilities in AI-driven search
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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1 day ago
One Asia Communications warns of widening GEO gap
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
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1 day ago
Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Sep 18, 2025
GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
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