gen ai
Eight ways to leverage AI and optimise your marketing efforts
From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Global marketer Tyler McConville explains.
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Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
The role of AI in influencer marketing: A boon or bane?
DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges
Hopes and concerns for OpenAI's Sora
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure
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