gen ai

3 days ago

India's ad industry revenues to touch INR 1.58 lakh crores by 2028: PwC report

Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.

Aug 21, 2024

The value of language in an AI-generated marketing world

Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.

May 08, 2024

Eight ways to leverage AI and optimise your marketing efforts

From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Global marketer Tyler McConville explains.

Apr 30, 2024

Why some brands are putting the brakes on Gen AI

With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.

Mar 18, 2024

The role of AI in influencer marketing: A boon or bane?

DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges

Feb 19, 2024

Hopes and concerns for OpenAI's Sora

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure