gen ai
Woolley Marketing: All I want for Christmas is… to fall in love with marketing, again
Darren Woolley unwraps his wishes for 2026 — more time, more magic, more safety, and a future where humans shine brighter than ever.
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India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
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Agentic AI and the morality gap: Can logic learn compassion?
The future of storytelling, branding, and consumer trust depends not on machines that think faster, but on those that act responsibly.
‘The future belongs to the discontented’: Inside Coca-Cola’s AI playbook
The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.
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When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
Marketing’s new reality: Always on, always human
The next edge in marketing isn’t louder storytelling; it’s better listening.
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