gen
Decoding Gen Z: Memes, micro-moments, and the future of youth marketing
To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.
Why kid-centric brands must shift their marketing strategy
By embracing participatory marketing and creating multi-dimensional experiences, brands can move from fleeting moments of attention to long-term loyalty, says BigCity Promotions co-founder.
From followers to fanatics: Brands chase micro-movements
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
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63% of Gen Z Indians give high importance to mental health: Study
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
Zing’s ad takes AI dependency to Mars and back
A futuristic tale challenges Gen Z to rethink their reliance on AI and embrace independence, with a playful yet cautionary lens.
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