Apr 19, 2021

At Amul, we don’t check if our advertising is working or not: RS Sodhi

GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise

Apr 18, 2017

Amul chief has a word of advice to Patanjali

R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.

Feb 15, 2016

'Dil. Dosti. Khaana': Love for Amul brings young couple together

Watch the film made by the winner of the brand's 'My Eat Milk Story' contest

Oct 09, 2015

Amul Milk raises a toast to strong-willed women

Watch the film conceptualised by FCB Ulka here

Aug 21, 2013

Amul Mithai Mate plays key role in global dessert fantasy

Watch the TVC created by Draftfcb-Ulka

Jul 23, 2013

Amul takes humour route, to say ‘‘Eat’ milk with every meal’

View Draftfcb-Ulka’s print campaign showcasing Amul’s product range and the power of milk