R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.
Watch the film made by the winner of the brand's 'My Eat Milk Story' contest
Watch the film conceptualised by FCB Ulka here
Watch the TVC created by Draftfcb-Ulka
View Draftfcb-Ulka’s print campaign showcasing Amul’s product range and the power of milk
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