The head of creative technology at Publicis Groupe APAC explains why AI still needs human rigour.
LATEST
OpenAI CMO Kate Rouch steps down
Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.
India's e-commerce market to expand from $90 billion today to $250 billion by 2030
A 220-million-strong Gen Z cohort is projected to command 45% of online spend, according to a Google & Deloitte report.
Volkswagen appoints global social media agency
New agency won car brand's business after a multi-stage pitch.
Exotel acqui-hires Dubverse to strengthen enterprise CX ecosystem
Ex-Dubverse founders Anuja Dhawan and Varshul Gupta will lead voice AI and conversational intelligence
DBS calls creative agency review across six markets
The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan.
2 in 3 Gen Zs say AR decides what they buy
A new study from Snap Inc and Kantar India shows how augmented reality is reshaping the purchase journey amid Gen Z ad fatigue.
Indē wild reframes Ayurvedistry for Sephora global aisles
Amid legacy players and influencer brands, its founder Diipa Büller-Khosla reframes competition, moving from product differentiation to philosophy-led storytelling and experiential retail.
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