Publisher had offset declining print sales with strong subscriptions; deal will not cover Pearson's stake in The Economist Group
Ridding cites the ability to examine the reading patterns of people just before they take the plunge and pay for a subscription
A recent study conducted for FT by UK's brand consultancy Wolff Olins predicts that many of the world’s future global brands will come not from the west, but from emerging markets like India, China and South America. The agency has selected five brands that are big in emerging markets today, but virtually unheard of by consumers in the developed world, a list which includes India’s United Spirits and Chinese wine brand ChangYu and projects that these will rise to become the international brands of the future, as familiar around the world as Starbucks and Coke.
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