fortune oil
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Celebrity brand endorsements: Relevant or redundant?
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
What Sourav Ganguly’s heart attack means for Fortune and brand ‘Dada’
Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash
Blog: Sourav Ganguly's heart attack becomes Fortune's misfortune
The author has advice for brands during controversial situations
Adani Wilmar launches new campaign for Fortune Oil
Adani Wilmar has rolled out a new campaign for their flagship edible oil brand, Fortune. Ogilvy & Mather has been behind the campaign. Speaking about the task at hand, Prateek Srivastava, group president, south, O&M said, "In keeping with Fortune refined oil's leadership status, Adani Wilmar wanted to position it as the oil that helped make the tastiest food."
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