If leaders look after their existing employees, they may find there isn't a talent deficit after all, says Havas Worldwide's global CEO
Watch the film conceptualised by Ogilvy & Mather
Arati Rao takes a look at the vibrant business magazine space in India
Title is a licensing arrangement between ABP, Time Inc.
This is the most difficult exercise that we go through each year: The Campaign India Agency Report Card. The first task is to make a list of the agencies – creative and media – that we will include in the list. The next step is to study all that each agency has done during the year. Finally, we evaluate their performance during the year vis-а-vis the state of the agency as at the end of the previous year. In a funny way, the Agency Report Card (ARC) is like playing handicap golf.
It’s always difficult interviewing CEOs. They tell you only what they want to tell you, not what you want to hear. They’re limited by the laws and regulations of the stock markets, of company affairs, boards and so on. Not surprisingly, the interviews often end up boring readers. This one’s different; Sir Martin talks to Campaign India on everything except advertising. And the superscoop? Where did he get his ‘family’ name from?
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