Jul 17, 2015

How to make ordinary talent extraordinary

If leaders look after their existing employees, they may find there isn't a talent deficit after all, says Havas Worldwide's global CEO

Apr 28, 2015

Fortune adds mom's love to 'Ghar ka khana', delivers

Watch the film conceptualised by Ogilvy & Mather

Oct 07, 2010

All About... Business magazines

Arati Rao takes a look at the vibrant business magazine space in India

Sep 27, 2010

Fortune India makes its debut

Title is a licensing arrangement between ABP, Time Inc.

Dec 21, 2009

Campaign India Agency Report Card 2009

This is the most difficult exercise that we go through each year: The Campaign India Agency Report Card. The first task is to make a list of the agencies – creative and media – that we will include in the list. The next step is to study all that each agency has done during the year. Finally, we evaluate their performance during the year vis-а-vis the state of the agency as at the end of the previous year. In a funny way, the Agency Report Card (ARC) is like playing handicap golf.

Nov 10, 2009

The other side of Sir Martin Sorrell

It’s always difficult interviewing CEOs. They tell you only what they want to tell you, not what you want to hear. They’re limited by the laws and regulations of the stock markets, of company affairs, boards and so on. Not surprisingly, the interviews often end up boring readers. This one’s different; Sir Martin talks to Campaign India on everything except advertising. And the superscoop? Where did he get his ‘family’ name from?