The idea is to grow the sport and recruit new fans across the world.
Building on its title sponsorship of the Grand Prix, the telco brand will develop co-branded merchandise with the F1 team and offer mobile content
As India gears up for its first Grand Prix on Sunday, watch this video compilation of recently-crowned world champion Sebastian Vettel's F1 career so far
The Indian Grand Prix is scheduled to be held from 28-30 October
Sir Martin Sorrell (pictured), chief executive of ad giant WPP, and Peter Brabeck, chief executive of Nestlé, have taken a stake in the holding company of Formula One, Delta Topco.According to reports, Delta Topco issued 90.7 million new shares in 2008, bringing its total shares to one billion. Sorrell and Brabeck are now believed to have a 0.3% stake in the company.
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