formula one

Jun 26, 2025

From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite

With athlete-led content, AI-driven insights, and regional white spaces, Fuse CEO Louise Johnson outlines a playbook for brands eyeing fandom-fuelled growth in India’s $650 billion sports economy.

Sep 26, 2023

Formula One debuts the world’s first ‘kiss-activated’ trophy at Japanese Grand Prix

Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated

Nov 23, 2017

Formula One seeks first global media agency

The idea is to grow the sport and recruit new fans across the world.

Aug 01, 2012

Airtel ties up with Mercedes AMG Petronas for Indian GP

Building on its title sponsorship of the Grand Prix, the telco brand will develop co-branded merchandise with the F1 team and offer mobile content

Oct 29, 2011

Weekend fun: Sebastian Vettel video

As India gears up for its first Grand Prix on Sunday, watch this video compilation of recently-crowned world champion Sebastian Vettel's F1 career so far

Aug 19, 2011

Airtel gets onboard as title sponsor for Indian Grand Prix

The Indian Grand Prix is scheduled to be held from 28-30 October