ford

Jul 03, 2019

Fogg overtakes celebrities as most recalled ad in World Cup

Advertising that harped on product features score extremely low on likeability

Oct 08, 2018

BBDO Worldwide wins Ford's global creative review

WPP retains media and production, while Wieden+Kennedy is brought on for special projects.

Apr 23, 2018

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP's largest accounts globally.