ford

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Fogg overtakes celebrities as most recalled ad in World Cup
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Jul 03, 2019

Fogg overtakes celebrities as most recalled ad in World Cup

Advertising that harped on product features score extremely low on likeability

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BBDO Worldwide wins Ford's global creative review
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Oct 08, 2018

BBDO Worldwide wins Ford's global creative review

WPP retains media and production, while Wieden+Kennedy is brought on for special projects.

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Ford's global creative review spells trouble for longtime partner WPP
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Apr 23, 2018

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP's largest accounts globally.

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'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India
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Feb 02, 2016

'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India

The marketing VP tells us why the auto major will steer clear of the entry segment, explains category trends, and the brand's digital focus

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Leaving Las Vegas: CES 2016 reviewed
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Jan 11, 2016

Leaving Las Vegas: CES 2016 reviewed

Auto brands stole the show at this year's CES in Las Vegas