Advertising that harped on product features score extremely low on likeability
The event featured 120 women on custom-built rally track
WPP retains media and production, while Wieden+Kennedy is brought on for special projects.
The automaker is one of WPP's largest accounts globally.
The marketing VP tells us why the auto major will steer clear of the entry segment, explains category trends, and the brand's digital focus
Auto brands stole the show at this year's CES in Las Vegas
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