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Fogg overtakes celebrities as most recalled ad in World Cup

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Jul 03, 2019

Campaign India Team

Fogg overtakes celebrities as most recalled ad in World Cup

Advertising that harped on product features score extremely low on likeability

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BBDO Worldwide wins Ford's global creative review

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Oct 08, 2018

Lindsay Stein

BBDO Worldwide wins Ford's global creative review

WPP retains media and production, while Wieden+Kennedy is brought on for special projects.

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Ford's global creative review spells trouble for longtime partner WPP

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Apr 23, 2018

Lindsay Stein

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP's largest accounts globally.

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'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India

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Feb 02, 2016

Ananya Saha

'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India

The marketing VP tells us why the auto major will steer clear of the entry segment, explains category trends, and the brand's digital focus

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Jan 11, 2016

Steve Blakeman

Leaving Las Vegas: CES 2016 reviewed

Auto brands stole the show at this year's CES in Las Vegas

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1 'Instagram is very powerful if used correctly': Katrina Kaif

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Fogg overtakes celebrities as most recalled ad in World Cup

Ford and Autocar come together for #SheDrives in Delhi/NCR

BBDO Worldwide wins Ford's global creative review

Ford's global creative review spells trouble for longtime partner WPP

'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India

Leaving Las Vegas: CES 2016 reviewed

1 'Instagram is very powerful if used correctly': Katrina Kaif

2 Spotify gets Anil Kapoor and Ishaan Khattar for foray into TV

3 Blog: Rohit Sharma shortchanged on endorsements? Because historically captain takes all

4 Weekend Watch: 'Stand by' for the official ICC World Cup 2019 anthem

5 Tony Fernandes’ AirAsia plans: from airline to lifestyle brand

6 Most advertised brand in the ICC World Cup is not the most recalled

7 Durex pushes for mutual climax, says when you start together you should finish together

8 Star Sports gets fans ready for the crown of cricket with 'le jaayenge' tune

9 Anil Kapoor, Ishaan Khattar continue with friendly banter for Spotify

10 Apple adapts Bob Marley's 'I don't like cricket' for 'our game' in India