fmcg

Jun 26, 2025

Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Jun 04, 2025

From cookies to clicks: ITC Foods’ multi-speed marketing play

The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and shifting consumer behaviour—all without choosing sides.

Apr 07, 2025

Retail gets a sixth sense with Britannia A-Eye

Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.

Jan 23, 2025

Ad industry’s budget wishlist: Relief, reforms, and digital push

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify GST, and invest in digital infrastructure.

Jan 13, 2025

Nature takes centre stage in Britannia’s billboard campaign

Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.

Nov 12, 2024

Rural India goes hybrid: 47% embrace digital meets traditional media

Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.