fmcg
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
Urban hustle to rural roots: Tailoring FMCG strategies for diverse markets
Aligning FMCG brands with regional preferences is essential, opines Kush Aggarwal, head of marketing for Bikano—stressing the need for personalisation, robust distribution, and consistent quality to build trust across markets.
Kantar 2024 report: Parle and Britannia top FMCG brand choices in India
Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.
Tailoring your brand’s marketing for the urban hustle versus rural roots
Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.
TCS, Godrej, L&T, HDFC and Maruti Suzuki top Interbrand charts
Interbrand's 2023 top brands report reveals the top Indian brands within the technology, FMCG, financial services, home building, infrastructure and automotive sectors
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
