fmcg
Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment
The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.
From cookies to clicks: ITC Foods’ multi-speed marketing play
The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and shifting consumer behaviour—all without choosing sides.
Retail gets a sixth sense with Britannia A-Eye
Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.
Ad industry’s budget wishlist: Relief, reforms, and digital push
As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify GST, and invest in digital infrastructure.
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Rural India goes hybrid: 47% embrace digital meets traditional media
Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.
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