fmcg
India, China to lead global FMCG adspend through 2023
Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith
India: Sky-high shopping confidence but a slowdown in FMCG
Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.
Tech dominates India's top 100 brands, FMCG names struggle
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
Only one in seven brands wins in FMCG, CII-Bain & Co.
Fifty percent of market leaders in consumer goods lost their share between 2014-16, CII-Bain & Company report
GroupM report 2017: Advertising revenue to grow 10 per cent, to reach Rs 61,204 cr.
TV's share reduces to 45 pc of all revenue, print stays at 30 pc, digital is at 15 pc
More than buying razors: Why Unilever acquired Dollar Shave Club
Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable, writes the author - it's a recognition that the FMCG market may have changed for good.
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