fitness
Zydus Pinkathon returns to Delhi with women-first health narrative
The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.
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Frido partners with HRX to promote barefoot movement in India
The collaboration blends the two brands’ complementary perspectives on fitness.
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Cult celebrates 1 million fitness habits with playful brand banter on Instagram
India’s fitness community comes together as the fitness chain marks its milestone with humor, relatability, and social engagement.
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Nora Fatehi's gym hustle for BigMuscles: Empowering Indian women to flex their fitness goals
The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, was creatively designed by Ogilvy India.
Weekend Watch: MuscleBlaze puts up a stubborn act
Watch the film conceptualised by DDB Mudra here
Opinion: A good run for your money
On his regular jog, our columnist discovers a load of opportunities for sports equipment makers and others
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