filmfare
IRS 2017: Topline findings
The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) revealed findings of the Indian Readership Survey (IRS) 2017 through an event in Mumbai on 18 January. Here are the topline findings
IRS 2017: English dailies bow out of the top 10
Newspaper readership has grown by 40 per cent adding 11 crore readers
“I fail to understand why an agency will do better (branded content) than us”: Deepak Lamba, WWM
CEO of company that publishes Femina and Filmfare explains foray into branded content for digital and TV
Campaign View: When a campaign comes alive, it enriches life
From McCann Lima's OOH rest houses to The Social Street's work for Good Day, there's a lot sparkling in the experiential space
Aamir Khan leads Filmfare's Power List
Filmfare's latest issue will chronicle the people who wield the most power in the film industry in 2009. Continuing the trend of male actors dominating the top spots, Aamir Khan was perceived as the man exercising the most power in the industry, on the basis of his back-to-back hits. According to Jitesh Pillaai, editor, Filmfare, “Power has different forms. It is the same power that creates illusions. That creates images. That provides the swagger… but Power lasts only as long as you keep providing it. The last word rests with the audiences.”
91 Indian brands in the Superbrands 2009-10 book
Superbrands has released the 2009-2010 Superbrands book featuring 91 of India’s strongest consumer brands. The brands in the media and entertainment category include Tata Sky (pictured above), Adlabs, Pritish Nandy Communications, Dainik Bhaskar, Dainik Jagran and Filmfare. Apollo Hospitals and Crocin in healthcare and pharmaceuticals category, Barista in FMCG, Hero Cycles in Auto, HSBC in Banking, The Taj in Hospitality and Kingfisher Airlines in aviation sector are amongst many categories which have made it to the Superbrands book.
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